How to Choose the Right Branding and Design Agency

Choosing a branding agency to work with is a big decision and there are a number of things you should consider when choosing the right one for your business, such as their portfolio, testimonials, and whether their expertise aligns with your branding goals. Branding is an investment. It requires money, time and of course some risk. […]

Why Is a Strong Brand Identity Important?

In short, a strong brand identity differentiates you from the competition, enables you to attract and retain loyal customers, and makes your business memorable among your audience.  Branding therefore plays a pivotal role in your business’ success – even more so in today’s digital age, where first impressions are absolutely everything. In fact, a study […]