The ask
Producer and director Mike Williams asked for titles, programme graphics and compositing for two series of Pen Petrol, the S4C show that follows the car group Unit THRTN through the car world. It needed the energy of the cast, not the look of another car show.
The idea
Series one used kinetic type: the title starts as a full-screen location marker, the same device used throughout the show, and lands on the title card. Series two kept the short, snappy sting but changed everything else, taking its colour and attitude from Japanese street racing culture.
The system in motion
A pre-title sequence introduces the four members of Unit THRTN, with their names camera-tracked into the scenes they are in, so the graphics live inside the footage rather than on top of it.