The ask
Self Storage Booker set out to be the Booking.com of self storage: honest, reliable, with real human support. They needed an identity that made a complicated purchase feel simple and friendly.
The idea
It started with a branding workshop with the founders to pin down the values and positioning. From that we developed three directions and refined the chosen one into a clean, cohesive identity anchored by Steve, a likeable mascot who carries the brand’s approachable personality.
The system in motion
A palette that balances professionalism with friendliness, kept deliberately simple to reinforce the promise: storage made simple. The system works across the booking platform, marketing and social.
