Codi’r To
Branding / Design / Marketing
Codi’r To approached us seeking a complete brand refresh to celebrate their milestone 10th anniversary. We delivered a vibrant, colorful rebrand featuring a versatile set of icons designed for seamless implementation across their social media platforms and merchandise. The project extended beyond visual identity to include custom print designs and an animated title card, providing Codi’r To with a cohesive brand toolkit that reflected their evolution while honoring their decade of achievement. Our comprehensive approach ensured that Codi’r To could showcase their renewed identity across all touchpoints, creating a memorable and engaging experience for their community during this significant anniversary celebration.
The process
Our journey with Self Storage Booker began with a branding workshop, bringing together key stakeholders to uncover the brand’s core values and unique positioning.
This collaborative session provided valuable insights that guided our creative approach. We then developed three distinct visual identity directions, each offering a different interpretation of the brand’s personality while addressing their business objectives. Through thoughtful client feedback and strategic refinement, we smoothly navigated the selection process, ultimately converging on the final direction that perfectly encapsulated Self Storage Booker’s essence. This iterative approach ensured the final brand identity not only met but exceeded expectations, delivering a solution that resonates with their target audience while supporting their business growth.
The Outcome
We delivered a clean, cohesive brand identity anchored by Steve, a likeable and recognisable mascot that embodies Self Storage Booker’s approachable personality. The thoughtfully selected color palette balances professionalism with friendliness while maintaining simplicity to reinforce the brand’s core promise of “Storage made simple.” This comprehensive visual identity system allows Self Storage Booker to communicate effectively across all touchpoints while building instant recognition and emotional connection with their target audience.
Michael Kendrick Williams | Producer and Director
Brands, Motion and Collaboration.
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