Outcome

Our collaboration with Streams+ & M-SParc on the Esteddfod project yielded groundbreaking results.
Leveraging Unreal Engine 5.4 and other cutting-edge technologies, we created a captivating digital experience that not only honoured the Eisteddfod’s cultural heritage but also pushed it into new territory. A highlight of this modernisation was the introduction of the first-ever esports tournament conducted entirely in the Welsh language, marking a significant milestone in the event’s history. Our comprehensive strategy seamlessly blended virtual and physical elements, ensuring a cohesive brand presence across marketing materials, social media, and broadcast graphics. The immersive virtual environments and dynamic motion graphics we crafted significantly enhanced the experience for both in-person attendees and digital viewers. This innovative approach expanded the Esteddfod’s reach, attracting a younger, more diverse audience while maintaining its cultural significance. By successfully merging tradition with technology, we helped position the Esteddfod as a forward-thinking celebration of Welsh culture, setting a new standard for cultural events in the digital era.