Self Storage Booker
Branding / Design / Marketing
The brief
Self Storage Booker is dedicated to delivering exceptional customer experiences by prioritising honesty and reliability. Your booking platform offers genuine human support guided by values of fairness, transparency, and impartiality. Self Storage Booker’ mission is to simplify customers’ lives by providing an intuitive and user-friendly solution for booking self-storage units, making them a trusted partner in hassle-free storage solutions.
The process
Our journey with Self Storage Booker began with a branding workshop, bringing together key stakeholders to uncover the brand’s core values and unique positioning.
This collaborative session provided valuable insights that guided our creative approach. We then developed three distinct visual identity directions, each offering a different interpretation of the brand’s personality while addressing their business objectives. Through thoughtful client feedback and strategic refinement, we smoothly navigated the selection process, ultimately converging on the final direction that perfectly encapsulated Self Storage Booker’s essence. This iterative approach ensured the final brand identity not only met but exceeded expectations, delivering a solution that resonates with their target audience while supporting their business growth.
The Outcome
We delivered a clean, cohesive brand identity anchored by Steve, a likeable and recognisable mascot that embodies Self Storage Booker’s approachable personality. The thoughtfully selected color palette balances professionalism with friendliness while maintaining simplicity to reinforce the brand’s core promise of “Storage made simple.” This comprehensive visual identity system allows Self Storage Booker to communicate effectively across all touchpoints while building instant recognition and emotional connection with their target audience.
Michael Kendrick Williams | Producer and Director
Brands, Motion and Collaboration.
© 2025 Creadigol Design All Rights Reserved
This website uses cookies to ensure you have the best browsing experience possible. Privacy Policy