Self Storage Booker

The Booking.com of self storage.

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Branding /  Design / Marketing

The brief

Self Storage Booker is dedicated to delivering exceptional customer experiences by prioritising honesty and reliability. Your booking platform offers genuine human support guided by values of fairness, transparency, and impartiality. Self Storage Booker’ mission is to simplify customers’ lives by providing an intuitive and user-friendly solution for booking self-storage units, making them a trusted partner in hassle-free storage solutions.

The process

Our journey with Self Storage Booker began with a branding workshop, bringing together key stakeholders to uncover the brand’s core values and unique positioning.
This collaborative session provided valuable insights that guided our creative approach. We then developed three distinct visual identity directions, each offering a different interpretation of the brand’s personality while addressing their business objectives. Through thoughtful client feedback and strategic refinement, we smoothly navigated the selection process, ultimately converging on the final direction that perfectly encapsulated Self Storage Booker’s essence. This iterative approach ensured the final brand identity not only met but exceeded expectations, delivering a solution that resonates with their target audience while supporting their business growth.

The Outcome

We delivered a clean, cohesive brand identity anchored by Steve, a likeable and recognisable mascot that embodies Self Storage Booker’s approachable personality. The thoughtfully selected color palette balances professionalism with friendliness while maintaining simplicity to reinforce the brand’s core promise of “Storage made simple.” This comprehensive visual identity system allows Self Storage Booker to communicate effectively across all touchpoints while building instant recognition and emotional connection with their target audience.

"Creadigol Design were exactly what we needed - they were confident and adventurous in their creativity and worked quickly and collaboratively. The job was to design a bold package of graphics for our television series that could add real personality and flavour to the show. We wanted to establish a look that matched the energy of the cast and their stories. They nailed it. "

Michael Kendrick Williams | Producer and Director

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