The ask
Streams+ and M-SParc needed the brand and every on-screen graphic for the Esteddfod, the first esports tournament run entirely in Welsh: a live audience show and four independent streams, on a tight timeline.
The idea
We built the graphics in Unreal Engine 5.4 the month it was released, so everything on screen could run in real time and react live. One identity carried across marketing, social and broadcast, with assets tuned for each.
The system in motion
Immersive virtual environments and dynamic motion graphics ran live across the show and all four streams, giving in-person and online audiences the same experience. The tournament reached a younger, more diverse audience while honouring the Eisteddfod’s heritage.
