Logos play one of the most crucial parts in a branding strategy.
If you’ve got an outdated logo, designing a new logo that perfectly represents your brand can feel like the next logical step.
While launching a new logo is an exciting time for any brand, it’s important to get it right to get the most out of your investment.
To capitalise on your updated brand, you need to create a successful logo launch.
To launch a logo, you will need to:
- Consider the primary purpose of the logo
- Understand your brand & audience
- Design your new logo
- Launch your logo internally first
- Update branded materials and complete branding
- Generate buzz and launch everything at once
1. Consider The Primary Purpose Of The Logo
The first step to launching a logo is to consider the main purpose of the logo.
When considering the purpose of your logo, it’s important to look at the various types of logos and how they might work for your objectives.
These might include, but are not limited to:
- Logo Symbol – A graphic-based icon that’s great for a business with a longer name that’s best represented with an image.
- Lettermark – A font-based logo suitable for businesses with longer names that want to shorten it to an acronym.
- Wordmark – A font-based logo best suited for businesses with shorter names.
- Mascot – An illustrated character representation of your brand.
By looking at the various types of logos and who they best serve, you can determine which is the most suitable for your brand.
2. Understand Your Brand & Audience
The next step to launching your logo is to understand your brand and audience.
As your logo is an extension of your brand, it must remain true to your brand’s purpose and communicate what your brand stands for whilst speaking to your audience.
Considering that ‘more than three quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor’, the importance of creating a logo your audience will resonate with becomes all the more important.
From your market research, determine what draws your audience in and what puts them off.
Remember that your audience might misconstrue what your brand stands for, which will result in a disconnect if you fail to design the right logo.
3. Design Your New Logo
Once you’ve laid the foundations, it’s time to design your new logo.
Your logo should encapsulate your brand and create a brand identity that’s so strong people can instantly recognise it.
How To Design A Good Company Logo
Many steps go into designing a good company logo, from brainstorming words that describe your brand to refining your chosen sketch.
However, if you’ve never designed a logo, hiring a branding and design company to craft one for you is an excellent place to start.
Our team of designers at Creadigol Design believe a brand is more than a static logo – it’s a feeling people experience when they interact with your business.
Our experts can create a logo that emphasises who you are, what you offer, and how you want to be perceived. We actively seek your input, listen to your ideas, and incorporate your feedback throughout the process to create an exceptional experience for every client.
What’s more, as a full-service branding design studio, we offer a wide range of design and branding services to better your branding strategy and help you achieve your goals.
Visit our website or get in touch with a member of our team today.
4. Launch Your Logo Internally First
An internal launch for your logo plays an integral role in bringing your team up to speed.
To do this, you might decide to host a company-wide event and provide an official brand style guide that details the logo as well as any brand changes you’re making.
This will also give you an opportunity to give out promotional material, including T-shirts and other merchandise featuring the logo.
Launching your logo internally is important to ensure everyone’s on the same page before the launch.
5. Update Branded Materials & Complete Branding
Before you launch a logo, you’ll need to make sure that you update any branded materials.
You will need to update your website, business cards, advertisements, and social media profiles and graphics just to name a few, and you won’t want to forget your email signatures. After all, it’s all in the small details.
Additionally, you need to ensure that your branding is complete. From colours to fonts, graphics to photography, everything must match your new look.
This is important because if the rest of your branded elements don’t align with your logo, you won’t have a cohesive brand identity.
To learn more about why a strong brand identity is important, be sure to read our blog here.
6. Generate Buzz & Launch Everything At Once
The last step to launching a logo is to generate buzz and set a date to launch everything at once.
Launching your logo is an opportunity to establish brand recognition and awareness.
A great way to generate buzz is through your company blog or social media pages, such as Instagram. When you consider that there are 1.4 billion Instagram users worldwide, announcing your logo launch on the platform has the potential to reach a huge pool of new customers, so make the most of the opportunity.
When it comes to launch day, make your website live, post to social media, and create a blog to announce the logo and the exciting changes to your branding.
To generate even more buzz, you might offer incentives to engage with customers across your social platforms, such as offering discounts on a product or service for a limited time to celebrate your logo launch.
This way, you can maximise the effectiveness of the launch, get your customers excited about your brand, and capitalise off your rebrand.
So, there you have it. We hope that this article has given you a wider perspective on how to launch a logo.
We are Creadigol Design – a UK-based bilingual full-service design studio designed to transform your brand and help you stand out in a crowded marketplace.
From brand strategy and identity design to UX/UI and web development, our team of bilingual designers, strategists, and developers are passionate about delivering world-class branding and design services that are tailored to your unique needs.
Contact our experts today and see how we can help your business.
Written by Jemima for Creadigol Design.
