As a business owner, you likely already understand the importance of a strong visual brand presence.
A well-designed website, logo, and branded materials can help you attract potential customers and stand out in a crowded market.
A professional graphic designer can significantly aid this process. However, considering there are close to 9,666 graphic design activities businesses in the UK as of 2023, the choice can be overwhelming when looking for a graphic designer.
Aside from the range of technical skills essential to the job, you might be wondering what some of the qualities of a great graphic designer are to aid you in your search.
Qualities of a great graphic designer include, but are not limited to:
- Creativity
- Consistency
- A willingness to collaborate
- Problem-solving
- Attention to detail and patience
1. Creativity
The first quality of a great graphic designer is creativity.
A great graphic designer should be imaginative and be able to apply their creativity to their work to generate original and innovative design ideas. These ideas should not only align with your business goals but also help you stand out from the competition.
What Makes A Person Creative?
A range of characteristics make a person creative, from independence to curiosity to an openness to experiment with various ideas.
These characteristics lend themselves well to a career in design. While it’s essential for a designer to have their own creative flair, the key is being able to use their creativity to interpret a client’s vision and bring it to life.
To learn more about how to choose the right branding and design agency, check out our blog.
2. Consistency
Consistency is crucial to conveying a brand identity properly, which is what makes it an essential quality for great graphic designers.
From website design to brand materials, a good designer recognises the importance of consistency and will ensure that a brand’s style, fronts, and colour schemes are used accordingly.
Additionally, if you’re creating a new brand, a graphic designer who’s part of a full-service design agency can create a strong brand identity and incorporate it into all designs.
An excellent designer knows that ensuring consistency is crucial to the brand narrative they’re representing.
3. A Willingness To Collaborate
The next quality of a great graphic designer is a willingness to collaborate.
You know your business better than anyone else, so you’re likely brimming with ideas to give to your chosen design company.
An excellent graphic designer will collaborate with you and use your ideas, feedback, and constructive criticism to achieve the desired outcome.
At Creadigol, our bilingual team of experienced graphic designers actively seek your input, listen to your ideas, and incorporate your feedback throughout the design process.
By collaborating, we can combine our expertise and creativity to bring your vision to life with an exceptional outcome that exceeds your expectations.
Get in touch with a member of our team today to learn more.
4. Problem-Solving
An essential quality of an excellent graphic designer is the ability to problem-solve.
Problem solving is the process of defining a problem, identifying its cause, developing a solution, and taking action, and it is key to the design process.
Whether you’re undergoing a rebrand or are finally deciding to invest in some much-needed TLC for your website, good graphic designers can use logic and imagination to understand a variety of problems and devise appropriate creative solutions.
They won’t shy away from a challenge, thrive on curating new ideas, and continuously ask questions throughout the process to identify the best course of action.
5. Attention To Detail & Patience
Last but not least, attention to detail and patience are a crucial quality for great graphic designers.
Good graphic designers pay attention to the minute details. From studiously following a brand’s guidelines to consistently ensuring their design encompasses the brand identity, they’re perfectionists from start to finish.
Additionally, design work can be time-consuming and often requires numerous attempts to develop an idea from conception to completion.
That said, it takes a great designer to have the patience to continue working on an idea and continuously take on feedback from the client to meet their expectations within the set timeframe.
How To Find A Good Graphic Designer
Finding the right graphic designer is critical to the success of your project.
To find a good graphic designer, you will need to:
Ask For Recommendations
If you know people who have had design work done in the past, ask around for recommendations from family and friends.
They’ll be able to give you an honest opinion of how they found the process with a particular designer.
Read Reviews & Testimonials
Google Reviews and testimonials are some of the best ways to get an unbiased opinion of a design company.
Finding a design company with multiple 5-star reviews and positive testimonials is key.
View Their Work
Many design agencies display their work portfolio on their website as a badge of honour.
By viewing their past work, you can gain a better understanding of their experience, which companies they have designed for in the past, and whether they’re the right fit for you and your project.
We hope that this article has given you a better understanding of some of the qualities of a great graphic designer.
We are Creadigol Design – a UK-based bilingual full-service design studio designed to transform your brand and help you stand out in a crowded marketplace.
From brand strategy and identity design to UX/UI and web development, our team of bilingual designers, strategists, and developers are passionate about delivering world-class branding and design services that are tailored to your unique needs.
Contact our experts today and see how we can help your business.
Written by Jemima for Creadigol Design.
